Web forms have already proved their effectiveness in various business sectors through their time- and money-saving features, their intuitive interface and great usability. Along with teachers and trainers, small businesses, web designers or NPOs, real estate professionals can also include online forms and surveys in their business workflow.
One of the major challenges a business faces is lead collecting. And if this wasn’t cumbersome enough, gathering all those leads has to be followed by managing them effectively and eventually turning them into customers. That is why your business processes have to be extremely well organized and sustained by valuable tools and apps which can significantly enhance your work.
How can a real estate business benefit from using web forms and surveys?
There are numerous ways to do so, because different form types overlap different business functions and needs. Good quality leads from interested potential customers can be collected through a simple, but effective contact form placed on your real estate website, blog or Facebook page.
While a contact form can usually act as a lead generation form, thus being a valuable lead resource for any kind of business, there are more specific forms for the real estate sector. 123ContactForm offers a range of free form templates to help business consultants perform each stage of their processes. An Online Rental Application Form Template can come in handy for website visitors that wish to express their need to rent a property. If you choose to partner a financial consultant and offer monetary services to your potential customers, you can also use our Loan Application Form Template for your website. A Consulting Agreement Form will also come in handy at a more advanced step of the negotiation, while a Demographic Survey performed every once in a while can help expand your market knowledge. Besides the form types listed above, you can also use home evaluation forms, lease agreement forms or buy/sell a home forms.
123ContactForm also offers ample features for building and customizing forms. Themes, colours, fonts and logos can be fully adapted to the form owner’s needs. You can even set up multilingual contact forms, for example, in case your users have a different language preference than the default English.
Real estate professionals can take advantage of the integration with several 3rd party apps and CRMs such as Top Producer, SalesForce, Zendesk, Zoho, Google Docs, Smartsheet, Google Calendar, Google Docs, Webhooks, Vertical Response or Dropbox. The payment facilities offered by 123ContactForm help you receive funds and perform transactions through the most popular gateways worldwide: PayPal, Authorize.Net, Stripe, and Braintree.
Information from submitted forms can be managed with ease and you can opt to see visual reports, to export data to CSV or Excel, to get files from visitors through your form or to recall your submissions anytime from the submissions archive. You also don’t have to worry about form security, because 123ContactForm offers SSL encryption and anti-spam protection. You just have to know what you want to achieve with your web form and 123ContactForm will help you get there.
Case study: how a real estate professional uses 123ContactForm
The Newman Property Group is a short sale and realtor company offering consulting services to homeowners in Georgia, in order to help them avoid property loss because of mortgage payments. The business’ service consists of providing customers with a clear view on their financial prospects, so that they don’t bump into the danger of bankruptcy. The Newman Property Group website offers consultations and also lists properties currently on short sale.
What the company needed was an effective tool that allowed customers to outline their actual situation before the business initiated contact to them. They looked for a tool that could collect customer inquiries and import data automatically into their CRM of choice, Top Producer.
After trying out some WordPress plugins for their WordPress site, the CEO of Newman Property Group headed toward 123ContactForm, once he decided web forms will resolve his issue. Two features that recommended 123ContactForm were the Top Producer and the WordPress integration. Gathered contacts are imported in real-time into Top Producer and assigned the desired drip/follow-up campaign.
Forms used by Newman Property Group were Sales Lead forms, Callback Request forms and Newsletter Signup forms. Overall, they helped the company streamline its processes from the initial contact to closing the deals.
This is how one of our users benefits of 123ContactForm’s possibilities. We would love to hear how you see the use of web forms and surveys in your real estate business. Please feel free to share in the comments section below.
Image courtesy of renjit krishnan/freedigitalphotos.net
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